Elegance: The Seeberger Brothers
"Modern fashion photography was born when three brothers, Parisian postcard photographers, shifted their lenses to the upper echelon of French society in the early twentieth century. As impromptu portraits of beautiful women in inimitable finery at racecourses, resorts, and cafes began to appear in magazines, courant designers such as Chanel, Hermes, and Madeleine Vionnet rushed to send their models to posh watering holes to be photographed with the beau monde".
"Elegance: The Seeberger Brothers and the Birth of Fashion Photography", Chronicle Books. Via Miss Moss. Mehr Fotos beim Sartorialist.